Selena Gomez’s Makeup Line: Rare Beauty

This week we introduced you with 2 new makeup lines. One for JLO and the other makeup line Addison Rae’s. This post is about Selena Gomez’s Makeup Line Rare Beauty. Beautiful, soft and high quality products.

Ahead of the new makeup line’s launch on Sept. 3, all products are up on the Sephora and Rare Beauty websites.

Rare Beauty is launching with makeup items across 14 categories. It includes base, lip, cheek, eye and brow products.

As the founder and creator of Rare Beauty, Selena Gomez has been deeply involved in product development. She involved from testing to designing each item for her brand over the last two years.

Selena Gomez’s Makeup Line: Rare Beauty

“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Gomez in a press release.

The formulas are airy and breathable, meant for everyday wear that feels effortless on and lets everyone’s natural beauty shine through.

Standouts include the Liquid Touch Weightless Foundation. Offering in 48 shades, the Lip Souffle Matte Cream Lipstick, a weightless air-whipped lip cream, and Perfect Strokes Matte Liquid Liner, a calligraphy-inspired liquid eyeliner comprised of more than 1000 vegan bristles.

“These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”

Selena Gomez said “Playing with makeup sometimes just feels good”